Vital Pharmaceuticals, which owns the brand, and its CEO Jack Owocsaid on Dec. 1 that PepsiCo has "resorted to intimidation tactics with independent distributors and major retailers like Walmart threatening lawsuits against anyone who fails to purchase Bang Energy exclusively from Pepsi." The core focus of the dispute was on whether creatine (used in Monster Energy drinks) was the same as super creatine (used in Bang energy drinks)and whether the latter afforded the benefits touted in the advertising campaigns by Bang. According to a Research and Markets report from 2020, the energy drink market was valued at $14.3 billion and projected to reach $21.01 billion by 2026. | 13-Feb-2023 Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. The business owners that power this multibillion dollar industry are changing, and a new era of the business of sports is underway. But opting out of some of these cookies may affect your browsing experience. Mandatory Arbitration Agreements Remain Valid in California, Antitrust Practitioners Expect Activity With Climate Issues. Monster and other energy drink makers also have faced lawsuits alleging that their drinks, often rich in caffeine, contributed to serious injuries and deaths. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. However, Jack Owoc, CEO and founder of the energy drink, remains optimistic, stating that lenders have put up $100 million and that the company has a new distribution network that will take over from PepsiCo. Vital this week sued Monster, claiming trademark infringement, to which Monster responded by saying the complaint was an attempt to shift attention from its original suit against Vital. Monster Beverage Corp. wins US$293m false-advertising claim against Vital Pharmaceutical's Bang Energy. "We greatly respect Prince and his estate and will. BREAKING DOWN THE PRIVACY ACT REVIEW REPORT #3: Removal of The Small White House Releases National Cybersecurity Strategy, Illinois High Court Rules Per-Scan Damages Can Be Awarded Under BIPA, Grassley-Wyden Bill Aims to Fix Broken Tax Whistleblower Law, Lessons Learned From 2022s Trade Secret Verdicts, Mass. According to that report, a number of factors will increase the demand, including the rapidly growing younger population of the U.S. One way that the market has changed is the desire for drinks that provide energy, but arent just loaded with sugar. and Truly, owned by Boston Beer. The cookie is used to store the user consent for the cookies in the category "Performance". These legal stimulants can increase alertness, attention, energy, as well as increase blood pressure, heart rate, and breathing. Bang Energy. "While the bankruptcy decision likely wont lead to the death of Bang Energy at least in the near term it does severely handcuff growth and I predict ultimately will speed up the changing of the guard thats already been in process in the energy drinks market," he said. 14-Oct-2022 According to VPX, the filing is a "restorative action to help the company recover from recent challenges, including multiple lawsuits that impacted the companys short-term outlook and the cost impact of reconstituting the companys national distribution network that resulted in a summer revenue gap. Corona-based Monster acknowledged in its latest suit, filed in U.S. District Court in Santa Ana, that Bang has experienced significant market growth and that Monsters shelf space is Bangs primary target.. See here for a complete list of exchanges and delays. .. Bang Energy Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. 14-Oct-2022 at 17:31 GMT, Related tags ", Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics One of the largest verdicts in false advertising history ( US$271 million) was recorded in late 2022: Monster Energy Co. v. Vital Pharmaceuticals Inc. d/b/a Bang Energy, 18-cv-01882 CDCA. Its not just you, Desperate mountain residents trapped by snow beg for help; We are coming, sheriff says, Look up: The 32 most spectacular ceilings in Los Angeles, Hidden illegal casinos are booming in L.A., with organized crime reaping big profits, 19 cafes that make L.A. a world-class coffee destination, David Lindley, guitarist best known for work with Jackson Browne, dies at 78, Best coffee city in the world? Vital Pharmaceuticals, which owns the brand, and its CEO Jack Owoc, PepsiCo has "resorted to intimidation tactics with independent distributors and major retailers like Walmart threatening lawsuits against anyone who fails to purchase Bang Energy exclusively from Pepsi." Protecting market share is crucial today because the sales growth of the overall energy drink sector has slowed from a decade ago, when the drinks exploded in popularity. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. EPA Releases Proposed Approach for Considering Cumulative Risks under Revised Colorado Privacy Act Rules Adopted for Review by Colorado AG. I think weve seen other brands (Celsius or C4 in the performance space, Ghost in terms of flavor-forward innovation, something Bang also has done very well) demonstrating the consistent and expanding appeal of the category, which is highly priced premium even in inflationary times," Telford told FoodNavigator-USA. The hard seltzer category continues to be dominated by two players: Mark Anthony Brands'White Clawand Truly, owned by Boston Beer. The Supreme Court Grants Petition to Decide Constitutionality of CFPB Understanding Your Law Firms Value Proposition, Spike in Migrants Crossing U.S.-Canada Border Raising Concerns, Bill to Amend the Gramm-Leach-Bliley Act Introduced to Congress, Energy & Sustainability Washington Update March 2023. Manufacturers Reach him at blake.brittain@thomsonreuters.com. But the real roadblock is the amount of debt Bang Energy will have to dig its way out of, according to Schall. Reach him at blake.brittain@thomsonreuters.com. Share Your Design Ideas, New JerseysMurphy Defends $10 Billion Rainy Day Fund as States Economy Slows, This Week in Crypto: Ukraine War, Marathon Digital, FTX. In the end, Monster was able to nullify Bangs meteoritic rise in the market by placing a spotlight on Bangs purported health benefits with the jury finding them deceptive to consumers. ET, Webinar However, UMG had not yet proven that Bang Energy was liable for Bang ads posted by TikTok influencers that allegedly misused UMG's music, according to the Fort Lauderdale-based judge. . See here for a complete list of exchanges and delays. It seeks damages and an injunction to stop Monster from using the Reign trademark, ordering it . Vital filed a 2020 lawsuit alleging Monster had wrongly "weaponized" the settlement and requested a ruling that it did not infringe. June 26, 2013 / 11:59 AM / CBS/AP. Objector Vital Pharmaceuticals did not meet the high standard of proving irrationality on the part of arbitrator, Award one of the largest in U.S. trademark history. WMG requested either actual money damages or statutory damages of up to $150,000 per song, as well as a court order to permanently block Bang from using its music. Counsel have not yet appeared . The Health AI Frontier: New Opportunities for Innovation Across the FTC to Hold Workshop on Recyclable Claims. Had the court found a literal falsity here, a presumption of deception would have applied. The . The Food Institute (@FoodInstitute) October 18, 2022. Bang's argument that it thought it had a license is relevant to how much it owes in damages, and not whether it infringed, Dimitrouleas said. Free Speech Shines Bright, Illuminates Patent Owners Right to Allege California Supreme Court to Address Rounding of Employee Time. Statement in compliance with Texas Rules of Professional Conduct. VPX intends to use the Chapter 11 process to recapitalize and emerge from bankruptcy well-positioned to continue its rapid growth in the beverage market.". The worldwide market is projected to increase to $84.8. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. This cookie is set by GDPR Cookie Consent plugin. As Monster grew, so did its stock price, soaring from a split-adjusted 10 cents a share in mid-2003 to a close of $52.59 on Wednesday. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. : What Bangs Financial Woes Signify for Energy Drinks. He retired in April 2020. Quash Seltzer predicted its hard seltzer product line "will have a meteoric rise in sales and popularity." And the decisions they make have huge consequences, not just for the bottom line, but for communities, cities, even entire countries. B&D Nutritional Ingredients | 25-Jan-2023 sued Monster, claiming trademark infringement. Visas for F and M Students Can Now Be Issued 365 Days Ahead of Program Start Date, Supreme Court Clarifies the Meaning Salary Basis Under Federal Overtime Law. The latest attack in the hostile battle over distribution of Bang Energy drinks involves a product that hasn't even reached the market yet. more products. As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in . Factbox: What is the Willow project and why does it spark green opposition? Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. Vital said in a statement to The Times that Monsters latest suit was riddled with false and inflammatory allegations and said Monster was suing because of its inability to compete with VPXs Bang energy drink in the marketplace.. However, the stimulants in these drinks can have a harmful effect on the nervous system. OAKLAND, Calif. A new lawsuit alleges Monster Energy Drink was involved in a 19-year-old man's death. It claimed PepsiCo used "intimidation tactics with independent . Creatine is an amino acid that facilitates muscle energy, and its generated by the body or made synthetically and can be taken as a supplement, according to the Mayo Clinic website. It is listed in the New York Times as one of the most dangerous energy drinks Click here to read about it! Utilizing our new state-of-the-art decentralized direct store distribution (DSD) will allow Bang Energy to get back to our pre-Pepsi, meteoric annual success of several hundred percent year over year growth. The maker of Bang energy drinks filed for bankruptcy protection after a federal jury ordered it last month to pay Monster Beverage Corp. nearly $293 million for interfering with its rivals dealings with retailers and falsely advertising the mental and physical benefits of Bang drinks. 5:20-cv-01464. Energy Crisis? Legislative Package Includes Bills to Advance Biofuels Research, PTO to Begin Issuing Electronic Patent Grants, OSHA to Expand the Use of Instance-by-Instance Penalties. The cookie is used to store the user consent for the cookies in the category "Analytics". Volunteers and employees of Bang Energy drinks with buckets in hand helped pick up trash and other debris at Hobie Beach Island Park along the Rickenbacker Causeway on Friday. However, because the alleged misrepresentation did not rise to that of a literal falsity, AT&Ts application for extraordinary relief so early in the proceedings was denied. articles a month for anyone to read, even non-subscribers! Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. These two brands have a combined market share of more than 75%, the data analytics company found. Bang Energy currently owes Monster Energy more than $500m from an earlier false-advertising lawsuit it lost against the brand on top of more than $340m owed to existing secured lenders and another . While that might be untrue, consumer perception becomes reality and that causes lost sales. Many energy drinks are also marketed to young adults and teenagers. For Monster: John Hueston, Moez Kaba and Allison Libeu of Hueston Hennigan, For Orange Bang: Steven Nataupsky, Lynda Zadra-Symes and Matthew Bellinger of Knobbe Martens, For Bang Energy: Daniel Janssen, Michael Carwin, Johanna Wilbert and Josh Fleming of Quarles & Brady; Louis Dorny of Gordon Rees Scully Mansukhani, (NOTE: The case caption in this story has been corrected to reflect that Vital Pharmaceuticals is the plaintiff. The case is UMG Recordings Inc v. Vital Pharmaceuticals Inc d/b/a Bang Energy, U.S. District Court for the Southern District of Florida, No. One Vital product, for instance, is Bang Pre-Workout Master Blaster. As will be addressed in the next post, this difference between literal and non-literal falsities is important. EXPOSED: Does a New NCLC Ex Parte Filing Expose Their True Agenda to Little Weight Given to Conclusory Expert Declaration That Repeats IPR Department of Homeland Security Provides Information Related to EB-5 PTAB: Vidal Refocuses Guidance On Fintiv Factors And Discretionary Aluminum Is Now A Hot Topic In Supply Chain And Trade. Not only was Bang not a healthy alternative, but it also wasnt really healthy at all. The litigation shows Monster is ready to defend that ground, he said. Bacillus coagulans SNZ 1969TM is an exceptional probiotic strain due to its stability, 50-year history of use and efficacy supported by twenty plus publications. Air Canada pilots decry 'embarrassing' pay gap with U.S. after Delta deal, WHO still working to identify the origins of COVID-19, Norway's Equinor buys Suncor Energy UK in $850 million deal, Law firm leaders express the benefit of strategy, culture & adaptability to weather these uncertain times, 2023 State of the Courts Report: Moving toward modernization, US enforcement seeks fraud among emerging, unregulated finance spaces, Recommended change management practices to plan, build, then deploy successful legal tech, Exclusive news, data and analytics for financial market professionals. You have costs that outweigh current revenue levels and the only way to fix that is through cost-cutting measures which is a publicity nightmare.". But it appears the soaring brand may have flown too close to the sun with the news - announced Monday - that theVPX is seeking Chapter 11 bankruptcy protection. Entrepreneurs to watch Amazon Is Closing Its Cashierless Stores in NYC, San Francisco and Seattle, Amazon Pauses Construction on Second Headquarters in Virginia as It Cuts Jobs, Stock Traders Are Ignoring Blaring Bond Alarms, iPhone Maker Plans $700 Million India Plant in Shift From China, Russia Is Getting Around Sanctions to Secure Supply of Key Chips for War. Rivals Monster Energy and Bang Energy are both among the best-selling energy drinks in the United States. Each) Brand: VPX Bang 838 ratings Currently unavailable. A bankruptcy judge on Thursday said Bang Energy can tap $34 million of a new $100 million credit line to keep it afloat, sidestepping an objection from the energy drink makers larger rival, Monster Beverage Corp. Bang, which filed for bankruptcy this week, will use the fresh cash to help pay its bills while searching for a more permanent solution to its legal and financial woes. The NLR does not wish, nor does it intend, to solicit the business of anyone or to refer anyone to an attorney or other professional. Yet another artificial sweetener that has been linked to various health conditions, and is known to cause sugar cravings is contained in this beverage. 3 energy drink brand and landing a distribution contract with PepsiCo, Bang Energy was on an upward climb that coupled with founder Jack Owac's larger-than-life personality attracted both the attention and ire of its competitors, according to Schall. Its Here The New National Cybersecurity Strategy. - Last updated on Caffeine and other compounds in energy drinks can boost heart rate and blood pressure, said Dr. John Higgins, associate professor of medicine at the University of Texas Medical School in Houston . PEMBROKE PINES, FLA. Vital Pharmaceuticals, Inc. (VPX) has filed a voluntary petition under the Chapter 11 Bankruptcy Code in the Southern District of Florida. We are coming like a freight train and cannot be stopped.. Nielsen reported in Junethat off-premise sales for the 52 weeks ended June 13 were up 127%. Bang has been in financial disrepair since at least March, when it defaulted on hundreds of millions of dollars in debt, bankruptcy court documents show. Our information gathering method is not just a keyword search.. We are coming like a freight train and cannot be stopped." In another case earlier this year involving the two energy-drink makers, an arbitrator hit Bang Energy with a $175 million penalty in a trademark lawsuit. Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts. Bloomberg Wall Street Week, hosted by David Westin, is a reinvention of the iconic Wall Street Week, which aired on PBS for over 30 years and was hosted by late . See here for a complete list of exchanges and delays. According to a 52-week sales data from IRI's March 2019 report, it showed Bang Energy at $440M. Mix that with a level of new mainstream success that few ever will reach in their lives, and that puts a huge target on Bang Energys back.". | Infographic. Teens and Energy Drinks Energy drinks are one of the fastest growing beverage products on the global market. If the only thing you know about sports is who wins and who loses, you are missing the highest stakes action of all. The maker of Bang energy drinks filed for bankruptcy protection after a federal jury ordered it last month to pay Monster Beverage Corp. nearly $293 million for interfering with its rival's. UMG sued Bang Energy last year, and said the company relied on an "aggressive and conspicuous" social-media campaign to become one of the largest energy-drink companies in the United States. In fact, over 30% of teens aged 12-17 consume energy drinks on a regular basis. Monster led the sector with 36% of the market, followed closely by Red Bull at 35%. Monster also alleged that Vital, which also uses the name VPX Sports, made attempts that appear to have succeeded in stealing trade secrets from former Monster employees it hired. "I dont think the unique circumstances with Bang are indicative of weakness with the energy category at all. House Energy & Commerce Subcommittee Holds Hearing on U.S. Hunton Andrews Kurths Privacy and Cybersecurity. Do Not Sell or Share My Personal Information. He . All quotes delayed a minimum of 15 minutes. Bang's "esteemed syndicate lenders" have come to the rescue in its Chapter 11 case in Florida. Webinar This further evinced Nateras intent to deceive and capture the market through misrepresentations. After water, sugar is the main ingredient in energy drinks. Our Standards: The Thomson Reuters Trust Principles. By clicking Accept, you consent to the use of ALL the cookies. However, is it really? VPX Sports/Bang Energy ("Bang"), the maker of the popular BANG energy drink and owner of the rights to the REIGN trademark, recently filed suit against Monster Energy Co. ("Monster"), which . This cookie is set by GDPR Cookie Consent plugin. Isaacs said Vital owed $175 million in damages and a 5% royalty on worldwide sales of Bang-branded products unless it either limits U.S. sales to fitness-focused venues or stops using the Bang name entirely in 12 states including California, New York and Texas. The product itself and the brand built around it is hardly enough to create such an emotional response," noted Schall. The safe limit for creatine is 5 grams each day, but the creatine contained in the drink is actually super creatine which hasnt been evaluated by the FDA for what Bang is saying it is good for focus. The National Law Review is not a law firm nor is www.NatLawReview.com intended to be a referral service for attorneys and/or other professionals. Scooter startup Lime sues Hertz for poaching engineers, NFL, Raiders sued by Las Vegas lawyer over Super Bowl ad. Unbeatable market coverage from wine and beer, to soft drinks. Individual Lawsuits Not Part of Class Action. According to a Research and Markets r, Todays consumer is more health conscious, so any beverage company that wants to remain successful will need to take note and adapt, perhaps pivoting more toward energy drinks with, Meet the Two Biggest Enemies of Indoor Farming, Analyst: Expect Higher Egg Prices Through 2022, The 5 Healthiest Yogurts Currently on Store Shelves. Recent CFPB Actions Focus on Protecting Military Families, New and Updated Guidance on the Scope of the UK Plastic Packaging Tax. incalculable and irreparable harm" to the company's efforts to establish a distribution network for its soon-to-be-sold Mixx hard seltzer, the upstart said in a court filing with the U.S. District Court for the Southern District of Florida. Bang is getting the loan from a group of banks to which it already owes more than $350 million. "Aspects of his personality have been sensationalized, arguably probably purposefully to cut through some of the noise. June 26, 2013, 8:43 AM PDT. Los Angeles, Work phones make a comeback as offices ban WhatsApp, TikTok, Stocks jump as Wall Street cruises to best day since January, Car debt piles up as more Americans owe thousands more than vehicles are worth, Chicken-flavored ice cream? New case follows lawsuits from Universal Music, Sony Music, Court previously found Bang infringed hundreds of UMG, Sony copyrights. Thank you @BANGenergy for the donation of over 400 book bags to our school! More specifically, the T-Mobile ad emphasized aspects of the original AT&T ad that 92% of seniors in the U.S. cannot enjoy the 55+ discount from AT&T because they do not live in Florida. The cookie is used to store the user consent for the cookies in the category "Other. Lallemand Health Solutions is launching the first and unique organic version of probiotic yeast Saccharomyces boulardii to mark the hundredth anniversary Chemical Resources (CHERESO) | 10-Feb-2023 Warner Music told the court Thursday that Bang's rise to become the third-best-selling energy drink in the U.S. was largely powered by its video advertising on social media platforms, especially TikTok and Instagram. For Warner Music: Rollin Ransom of Sidley Austin, For Bang Energy: information not available, Bang Energy's social-media ads violate Sony Music copyrights, judge says, Bang Energy violated UMG music copyrights in TikTok ads, judge says. (Reuters) - A California federal court has upheld an arbitrator's $175 million award for Monster Energy Co and orange-drink maker Orange Bang Inc against Bang Energy maker Vital Pharmaceuticals Inc for trademark infringement. BANG Energy is up 869.4 % and Monster is down -2.6% . Bang Energy filed a lawsuit saying PepsiCo "has engaged and continues to engage in gross misconduct" under their energy drink deal, the company said in a Nov. 25 statement. @MDCPSNorth. | Technical / White Paper. The suit targets Bang Energy and its CEO Jack Owoc for using Sony copyrighted music to advertise Bang energy drinks on social media platforms without authorization. The National Law Review - National Law Forum LLC 3 Grant Square #141 Hinsdale, IL 60521 Telephone (708) 357-3317 ortollfree(877)357-3317. Bloomberg Wall Street Week. Judge says UMG showed Bang's TikTok videos misused songs, Questions remain on damages, liability for alleged influencer infringement. NIOSH Announces Publication of Article on the Results of 2019 Survey How to Donate Cryptocurrency and Other Digital Assets to Charity. But the company was recently found liable for using songs in TikTok videos without a license. Alex Morris, 19, died from a cardiac arrest, kidney failure and other health problems in July 2012 after consuming Monster products. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. A nutritional comparison shows that a 12-ounce cola drink contains about 39 grams of sugar, 41 grams of sugar in an energy drink. The mother of teenager Alex Morris, who died from a cardiac . Todays consumer is more health conscious, so any beverage company that wants to remain successful will need to take note and adapt, perhaps pivoting more toward energy drinks with functional claims. More than 20 years ago, we disrupted the beverage industry with brilliant, great tasting, better-for-you, highly effective innovations, Owoc continued. And not only is it 300 mg of caffeine per can, but its also actually eerily close to being past the healthy limit on caffeine, which is 400 mg. Trendspotter Energy-drink maker Bang Energy has made TikTok a core part of its marketing strategy. The case is Atlantic Recording Corp v. Vital Pharmaceuticals Inc d/b/a Bang Energy, U.S. District Court for the Southern District of Florida, No. This website uses cookies to improve your experience while you navigate through the website. Prinova offers custom flavors, flavor matching & modification. This copy is for your personal, non-commercial use only. an unambiguous message not susceptible to more than one reasonable interpretation). As reportedhere, Bang went from an obscure company facing financial ruin in 2015 to the No. In comparingAT&TagainstMonster EnergyandCareDx, the former will need to be proven through extrinsic survey evidence to establish the falsity, where the latter two cases were favorable to the plaintiff because they could proffer literal falsehoods to the jury that were unrebutted by the defendants. These cookies ensure basic functionalities and security features of the website, anonymously. The choice of a lawyer or other professional is an important decision and should not be based solely upon advertisements. www.vlogmail.com. Gift this article. Blake Brittain reports on intellectual property law, including patents, trademarks, copyrights and trade secrets. These cookies track visitors across websites and collect information to provide customized ads. "Its hard to separate Bang Energy from its founder. As EPA continues to move toward identifying PFAS as Hazardous Is an OSHA Workplace Violence Standard for the Healthcare Industry on Yellen Calls on World Bank to Take Decisive Action on Climate Change, To Volunteer or Not: The Role of Community Association Board Members. Musk Made a Mess at Twitter. Ms. Douglas regularly advises clients on global brand portfolios Ben Roxborough is a dual-qualified U.S. and Australian lawyer, focusing his practice on intellectual property litigation, namely, patent, trademark, and false advertising disputes. Meanwhile, another Monster Energy Drink Lawsuit went to trial in early May 2015. 1. In fact, there are a number of reasons why I believe it to be far worse than many energy drinks, and if you dont believe me, read what I found out. The applause had died down by the time Jack Owoc mounted the stage in a Manhattan conference venue in June, a microphone in one hand, an energy shot in the other. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Monster Beverage Corporation et al, Case No. Warner Music said it sent Bang a cease-and-desist letter following Universal Music's lawsuit last year. Copyright 2023 Dow Jones & Company, Inc. All Rights Reserved. In its latest suit, Monster alleged that Bangs main pitch to consumers the drinks super creatine compound is a hoax, and that Vital also has interfered with distribution contracts to gain in-store shelf space at Monsters expense. Not only is sucralose not good for you, but it can also actually encourage you to be hungrier, thus thwarting any fat-burning properties the drink contains. With a scientific background and a unique global perspective, Ben has represented companies across a variety of industries, including life sciences, hardware, software, digital media and telecommunications. Only time will tell. The industry leader for online information for tax, accounting and finance professionals. And then came the public breakup between Bang Energy and PepsiCo in June 2022, in which Bang announced it would be exiting the beverage giant's distribution model. Markets A new case study describes a rare case of severe heart failure in a 21-year-old man after he drank multiple energy drinks daily for two years, revealing the potential dangers of excessive . Caffeine also may harm children's still-developing cardiovascular and nervous systems.