An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Sonic seltzer contains no gluten or distilled spirits. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. I was not impressed maybe I had my expectations set too high. At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. We Tried Every Sonic Hard Seltzer So You Don't Have To. Sonics Limeade Hard Seltzer boasts a bold, sweet flavor unmistakably reminiscent of its citrus inspiration. Its the brewerys ballgame. Pick up a pack and host your own happy hour any time you want! Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. Sonic's Mango Guava seltzer tastes like pure mango. About Big 12 Conference Thanks for letting us know what youve thought of these, Stormy! Shirani Jayasuriya. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. This seltzer might also please fans of black cherry soda. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. Quickly, a leader emerged among the four flavors: cherry limeade. Home About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. 4-5 Raspberries. All your favorite SONIC flavors are now available as hard seltzer! Its hard to win ongoing shelf placement for a non-gimmick brand extension, and to keep selling it after the initial buzz wears off is harder still. The Citrus pack includes four flavors - Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. + 10 Clever Savings Tips. The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. To find a local retailer where SONIC Hard Seltzers are sold, click here. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. We know there are people out there who claim to enjoy sucking on wedges of lemon or lime for fun. The first you know about. Hard seltzer is expected to gain in popularity as the years go by. grown-up refresher with 5% ABV. Because the brand had made it to retailers just before the coronavirus made it to Oklahoma, he was able to monitor scan data to see how the various Will & Wiley offerings were performing off-premise, which, if you recall those chaotic early days when the -demic was still epi-, was the only place anyone was buying. All Rights Reserved. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. Previously only available in seven markets, brand fans and consumers across these states will have the opportunity to grab a pack of their new favored hard seltzer at select retailers in the upcoming weeks. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Ill have to try the blue one! The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. Its extreme sweetness and sourness are sure to make an impression, though some may find the flavor too intense if you prefer natural fruit flavors in your beverage options, this one isnt for you. Well, were on hand to help you with all the appropriate festive greetings. Yosemite National Parks first major rockfall of the year comes from El Capitan watch it in the dramatic video. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! . If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. Hip2Save is a registered trademark of Hip Happenings, LLC. Read our full disclosure policy here. The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. By using this site, you are agreeing to the site's terms of use. Each offering provides a modern and craveable take on fan-favorite beverage flavors. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. This beverage category continues to grow with predictions putting the hard seltzer market at $11 billion by 2027, he says. Well, not actually like mango, but like the ersatz mango we've come to expect from hard seltzer flavorists. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. But while there are pitfalls a-plenty, the upside is transformative: a high-margin, shelf-stable brand extension from Americas heartland hamburger heavyweight plugged into the flavored malt beverage sales machine that is the modern American supermarket. The hard seltzers are each 100 calories with one gram of sugar and gluten-free with 5 percent ABV. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. 1.5 oz Vodka. How to get started raising backyard, Top story Woman shot in St. Peters Schnucks parking lot, Best athletic wear for kids joining baseball and, How to watch all the Oscar-nominated movies in style, Best smart home devices for older users, according, This is the top spot for migrating St. Louisans, Man robbed at gunpoint in St. Louis, 11 accused, Teen, woman hurt in St. Louis drive-by shooting, Missouri bill could crack down on expired temp tags, One dead, another hurt in Madison County crash, Rest easy, Balko : St. Louis K-9 dies during search, Hi-Pointe Drive-Ins sixth STL-area eatery opens, Great weekend weather, just watch rising river levels, The Oscar Mayer Wienermobile is in St. Charles this, Rally to support Kim Gardner in St. Louis today, STL Co. stakeholders look for juvenile crime solutions, STL County school district still recovering from, Block party kicks off history making weekend for, Woman shot in St. Peters Schnucks parking lot, Check out these new must-see Missouri attractions, TSA at Lambert warns travelers about flights ahead, Do Not Sell or Share My Personal Information. They were terrible imo. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. Given that, you might assume that COOP is using the Sonic name as a foot in the door to expand its owned-and-operated beers and hard seltzers with new wholesale and retail partners. We enjoy Mango White Claw, so we enjoy this too. SONICDrive-In | VinePair, https://vinepair.com/articles/favorite-way-to-drink-bourbon/, wbs_cat Spirit, wbs_type Bourbon, bourbon, drinking, happy hour. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). At home, at the lake, on your neighbors patio its happy hour somewhere! From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. The fully immersive seltzer taproom will offer drinkers . COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. While the tots and Coney dogs have their fans, aficionados of the Sonic experience always come back for the beverages. Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. Watch. However, many other hard seltzer brands do melon, so it makes sense that Sonic would want a piece of that action. The Lemonade Sonic seltzer fails to bring the same refreshing satisfaction as its Limeade counterpart. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. -. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. But those are stunts. SONIC Hard Seltzer was made for any . According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. It did make sense, at first. Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. Every craft brewer and their mother was spinning up a hard seltzer brand at the time, given the then-surging popularity of category leaders like White Claw and Truly. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. Luxembourg B 251465, Modern Slavery Statement COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. The pineapple notes that are present are less artificial-seeming than the orange, which may contribute to them coming across as more muted. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. I was SOOO excited to try them, I assumed they were so bad that they just kept it to OK. As thats where they were being made. They come in two variety packs, Tropical and Citrus. Join our large community of insiders - it's totally free! According to a Sonic press release, the seltzer was originally only available in the company's home state of Oklahoma, but now it can be found in six more states. These beverages are now available at select retailers in Alaska,California,Maryland,New York,North Dakota,Pennsylvania,Rhode Island,andWisconsin! The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. Has anyone tried these? Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. Sleek cans. Ocean Water is perhaps the most distinctive item on Sonic's massive slush menu. Sonic hard seltzer is another opportunity for us to reach our Sonic fans outside of the drive-in, explains the firms director of brand marketing and activation, Grant Springer, in response to emailed questions from VinePair. With this drink on your side, youll never have to worry about running short of sweet refreshments! Its a winning combination indeed, including the delivery of variety across a unique combination of fruit flavors. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: 469-241-9191. Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. So along with COOPs general counsel, he hit the road. No other fast-food place serves anything like it, and the company has copyrighted the drink's name.