Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. But the premise of this spot could have come from any seventh grader: Lets put one over on the audience by not mentioning the product at first and slyly hinting its so good its illicit! Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. Almost. Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. The tongue twister is narrated by none other than rapper Andr 3000. This button displays the currently selected search type. ), makes us want to eat with our hands, pee in the backyard and sit in the dark. Until now we hadnt even thought about car charging devices being dangerous. Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. Bud Light Seltzer Hard Soda imagines a nightmarish, dystopian alternate universe populated by Guy Fieri clones and wannabesand ruled by Fieri himself. Here are the best (and worst) 2022 Super Bowl commercials: BEST: Silverado "Sopranos" "The Sopranos" opening credits get a makeover with Chevy's new electric Silverado and an emotional. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . Around the table they exchange the usual pleasantries and some witty banter. - 1 day 2 hours ago. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. No, wait, it was the Health-and-Wellness Bowl! Chelsea Ritschel. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. Carvana is not one of those brands. Groovy baby. Nick Jonas crashes the party. Super Bowl Sunday will be, per usual, jampacked with ads. A fourth Tundra slides into formation, driven by Nick Jonas. Lace up your Skechers, were going On the Road again! What happened? asks mom. Instead, it serves up an entirely unremarkable spot featuring a woman who wont shut up about how happy she is with her Carvana car-buying experience. Speaking of identity crises, this ad has no idea what the hell it wants to be. But fans of Dr. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Its also a commercial completely unworthy of Morgan Freeman. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). February 14, 2022. Eugene Levy in Nissan's "Thrill Driver". By. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). Published on February 01, 2022. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. The storyboard for this commercial must look like someone mixed cole slaw with confettiand then spilled glitter and sawdust on it. But then, after a quick on-screen product announcementIntroducing Real Tone on Google Pixel 6 the ad shifts gears and we see a glorious slide show of absolutely great Pixel 6 photos of diverse subjects, set to Lizzos If You Love Me, You Love All Of Me. (A portrait of Lizzo appears among the photos shown.) Wrinkles the Pug and Friends. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. Grace Kay. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Cue a voice-over, raising our hopes for some sort of explanation. 10 Best New Super Bowl Commercials 2022 Dalibor Truhlar 260K views 6 months ago February Jazz Music at Bookstore Caf Space Cozy Relaxing Winter Jazz Music to Reading, Study 4K Coffee and. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. Does this man not realize what a slippery slope it is to submit to bathing mandates? What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. The Super Bowl stands as the most-watched television event of the year. Were really warming up to you, kid, says the thermostat. This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. Jones . he drawls. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. It features the "Busch guy" teaching us about wilderness survival. The ad itself? Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. In other circumstances, people might view that type of playlist combo with a head-scratching squint. Who is this new device? queries the virtual assistant. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). Budweiser. The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. Zeus resentfully obliges.). When it comes to Super Bowl ads, Uber Eats delivers. The commercials -- which cost $6.5 . We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. Or sooner, if you can find the remote fast enough. Caddy: Yeah, really. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. Soon, her seashells started selling and so on and so forth. This spot has all the ingredients for a Big Game ad: great music, engaging animals and the substantial star power of Megan Thee Stallion and Charlie Puth. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Including the perennial punching bag of the tabloids, Lindsay Lohan. How overwrought, overthought and vainglorious. Use it. Mayor Fieri declares that Bud Light Seltzer Hard Soda has the loudest flavors ever, and his subjects obligingly act overjoyed, probably to avoid a brutal crackdown by Dear Leaders henchmen. Heres a roundup of some of the most notable commercials. 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What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. When expanded it provides a list of search options that will switch the search inputs to match the current selection. What is with this years b-to-b Super Bowl ads? Once verified, the information you provide will be displayed on our site. in the series. Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point).